A business model is a scheme, a figure in which the key elements of an initiative or undertaking are brought together and a value proposition is a summary of that, in one sentence: what does the initiative do, for whom and how. The proposition stickers contain a collection of generic expressions which can be used for working out or renewing a value proposition. It is a diversity of clues, principles and options. The proposition stickers are used in combination with business and community stickers. While working out a business model and value proposition, worthwhile insights are revealed for creating a strategy and determining trajectory and direction. This sticker set can also serve to clarify the positioning and be used for alliance-forming and as preparation for the co-creation.